What you charge (per client)
Defaults match the Rooted demo (R4 850/mo "Grower Plus", Professional-tier setup). Ad spend is the client's money and passes through — not counted as your revenue or cost.
Your cost to deliver
Fixed / month (shared by ALL clients)
Platform stack (Postiz + n8n + Airtable + Cloudflare) R
Per client / month (your delivery)
Your time value R /hr
Other per-client tooling/month R
The whole point of the agent: per-client time is small (it generates posts, images, schedules) — so margin climbs fast with each new client.
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Monthly profit
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Profit margin
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Profit per client / mo
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Annual profit (run-rate)
This month's P&L (25 clients)
Retainer revenue—
Setup fees (new this month, est.)—
Fixed platform cost—
Delivery cost (time + tooling)—
Net profit / month—
Margin as you scale
| Clients | Revenue/mo | Cost/mo | Profit/mo | Margin |
|---|
Fixed cost is shared, so margin rises with every client. Break-even is reached almost immediately.
One-off build value (what the setup fee covers)
Website redesign (SEO/GEO, blog)R15 000–25 000
Client portal + agency campaign managerR30 000–50 000
Brand kit + brand-image engineR8 000–15 000
Integrations (Postiz workspace, n8n publish, Airtable)R10 000+
Content strategy + first batchR5 000+
Your packaged setup fee (above)R25 000
Ranges from your FreedomHub service-pricing reference. Payment terms: 50% deposit to start, 50% on go-live; retainer billed monthly in advance.